Seo Checklist
2021年4月27日Download here: http://gg.gg/udydo
Organization is key if you manage an enterprise SEO program for a large brand. You’ll juggle numerous projects at once, including technical SEO, on-page SEO, content strategy, keyword research, link building and so much more. If you don’t want to get buried in tasks and miss important deliverables, you’ll need to get your ducks in a row with at least a basic SEO checklist.
Checklists give you clear, consistent guidelines that are immediately transferable to all stakeholders and collaborators. They also enable better cross-departmental collaboration, ensuring that all teams are aligned.
Use this step-by-step advanced SEO checklist to manage the most complex search engine optimization projects and increase website traffic to the max.
Free Download: SEO Checklist Want to rank higher in search results? Get access to our free, checklist on search engine optimization. Get the free checklist. This SEO checklist is designed to help you execute a comprehensive SEO audit on any site. Learn what’s working, what’s not, and action steps to work on.
Local SEO Checklist: The critical factors of local SEO are local SEO backlinks, localized content, consistent NAP, presence on Google My Business, Google Maps star rating for your business, and social media presence. To deal with the local SEO, you can get the top local SEO tools and management tools for your business. Search-location of the. SEO Checklist Tips Take this as an example: when a user goes to the search box and types in the words “Apple Pie” then Google, Yahoo, MSN, or whatever search engine the person is using, is going to give them a list of every page on the Internet that uses the words “Apple Pie”.
Want a simpler version? Download our free, basic on-page SEO checklist pdf.Free Website Health ChecklistDownload our free and simple website health checklist to keep your site in shape.SEO SOFTWARE CHECKLIST
Software should be a key component of your SEO strategy because it amplifies efficiencies.Google Analytics
No matter what reporting tools and dashboards you use, everything starts with Google Analytics. Install this as early as possible on your site so you have plenty of historical data. Tun some quick real-time traffic tests to double-check for errors. Configure multiple profiles to enable your team to run faster analysis of various views of the data. For example, you may configure profiles to monitor traffic by source, geography or URL.
Be sure to install GA for any microsites and subdomains you launch as well.Google Search Console
Search Console is like the peanut butter to Google Analytics’ jelly. It tracks the keywords that bring people to your site and checks for errors like 404s or duplicate/missing metadata. Whereas Google Analytics measures what users do on your site, such as bounce rate, Google Search Console measures what happens before they enter, like impressions and clicks. Connect the tool to Google Analytics and submit your sitemap within Search Console. If you want another perspective, you can also check out Bing Webmaster Tools.Google Tag Manager
Google Tag Manager is a quick and easy way to manage all Google and third-party tags in one place. And Google Tag Manager enables you to work more efficiently and seamlessly with your IT team. Use it for campaign and event tracking, testing, QA, troubleshooting and integration between your paid and organic campaigns.SEO tools
Search engine optimization tools are an important component of any effective SEO checklist. You’ll use them for keyword research, competitive analysis, site crawls and more. Look for a full-suite option like Moz, Ahrefs, Majestic or SEMrush. We listed several more here to help with video SEO and to find long tail keywords.SEO Plugins
Whether you’re using WordPress, Drupal or Magento, seek out trustworthy SEO plugins that can bring a lot of efficiency to your on-page SEO strategy. I personally love the Yoast SEO plugin, which comes as a free tool with a premium upgrade. Yoast lets you customize metadata, it scores your SEO and readability and offers internal linking suggestions. What’s more, it even makes it super easy to manage redirects. If you’re on Magento, check out the plugins described in this Magento SEO guide.
What if you have a custom CMS, like many of our clients? Just make sure to build in customization so your team can address those critical items on their website SEO checklist with minimal friction.1.5 MillionWe Delivered 1.5 Million Monthly Organic Visitors Within 15 Months.30.2%We Increased YOY Organic Monthly Revenue by 30.2% Within 5 Weeks.TECHNICAL SEO CHECKLISTXML sitemap
An XML sitemap is a list of URLs directing the search engines to what they should crawl on your website. If your content is indexable, Google will eventually find it and build a sitemap of its own. But this takes time and gives you no control over what content gets crawled and when. Don’t wait for Google to build the sitemap. Instead, submit your own via Search Console as part of your SEO checklist.
Keep it thoughtfully organized and free from outdated URLs and broken pages.Domains
It’s common for websites to have one domain, www.example.com, and several subdomains, like blog.example.com or support.example.com. As an SEO best practice, I generally think subfolders are better than subdomains. However, there are situations that call for subdomains.
For example, you may have a robust careers section that functions like a microsite. A subdomain can help Google distinguish the topical relevance between your core business content and career-related content.Website architecture
Next up on our SEO checklist: website architecture. Good site architecture provides a logical structure that Google can efficiently crawl and prioritize. Poor site architecture creates a mess for Google to work through, pulling crawl bandwidth and diluting authority across low-priority pages. Keep your site architecture as flat and user-friendly as possible. Aim to keep most content three clicks deep, and use internal links to support your structure.URL canonicalization
Common user-friendly website options like faceted navigation, pagination, product variants, in-site search and more can unintentionally create duplicate versions of a parent page.
And the duplication doesn’t stop there. If you manage an older domain, there may be multiple versions of your site in Google’s index, including:
*www.example.com
*www.example.com/
*https://example.com
*https://example.com/
*http://example.com
*http://example.com/
*and so on…
Have a separate mobile subdomain, such as m.example.com? What about multiple language versions for your site, like en.example.com and sp.example.com?
It’s critical that your web pages have only one distinct URL to consolidate SEO equity. Canonical tags tell search engines exactly which version of your site they should index, so they’re critical to get right. Improper implementation can devour your crawl budget and destroy your ability to rank effectively.Redirects
In addition to pointing visitors to the preferred version of your website, 301 redirects are also necessary when you move content. For instance, an SEO company like Terakeet may recommend a new URL structure that better articulates your website architecture. A 301 redirect tells search engines that a URL has been relocated to a new address. It also ensures that any link equity a page has inherited will be passed on to the new URL
However, it’s important to implement redirects on a 1:1 basis in line with Google’s recommendations.Robots.txt
Any time you don’t want a search engine to crawl a page or section of your site, blocking it in a Robots.txt file is one of your options. The Robots.txt file is especially helpful for blocking certain URL parameters like session ids or referral tags. That will keep the duplicate information created by dynamic URLs from being crawled.
It’s worth mentioning that the robots.txt directive is not intended to keep URLs out of the index. For that, you should use a robots meta tag.Site speed and page load time
All else being equal, Google prefers websites that load very quickly. Since page speed is a Google ranking factor, you better make sure your site is fast. Use a tool like Google’s PageSpeed Insights to check your page load time. Follow all recommendations to improve your page load times, like compressing files or images and removing unnecessary scripts.Seo Checklist For Beginners
You should also use Google’s mobile-friendly test tool to make sure your website runs efficiently on mobile devices.404 pages
When you delete a page, redirects aren’t necessary 100% of the time. In fact, it’s better to use a 410 code (page gone) than a 404 code (not found). The reason? When Google encounters a 404 error, it will continue to crawl the URL in hopes the content might one day return. On the other hand, a 410 code tells the search engine the URL no longer exists, so don’t come back.
It’s also a best practice to update any links on your site that point to deleted or redirected URLs.
Finally, mistyped URLs and other things that are out of your control also create 404 errors, so make sure your 404 page puts your brand’s best face forward in delivering the right user experience. Just take a look at this web hosting site’s 404 page – it’s actually an interactive Space Invaders game!Crawl errors
An SEO audit is a great way to uncover hidden errors that can derail your search performance. Run a full site crawl using a tool like DeepCrawl or Screaming Frog. Know your error codes and address critical crawl errors immediately. This is also a great time to make sure key pages aren’t excluded from Google using a noindex meta tag.Broken links
Use a crawling tool to check for broken links on the site. Your internal links are a way to keep both people and search engines moving smoothly from page to page, so correct any links that don’t facilitate that process.
Any links pointing to third-party websites that break over time should be addressed, as well. After all, you want to provide an exceptional user experience to your site visitors. In addition, Google may lose trust in your site if the number of broken links starts to increase.Broken images
Broken images are created when the image link within your code was mistyped, coded incorrectly or the image itself was moved or renamed. This creates a poor experience on the front end and reduces user trust. It also looks completely amateurish. Broken image links are easy to check for and fix. But make sure you also have a thorough QA process to ensure your images load properly on different devices and browsers.HTTPS
Secure websites are important for both users and search engines. Make sure your site is SSL secure and hosted using the HTTPS protocol. Resolve duplicates to the HTTPS version of the URL.Duplicate content
Because duplicate content gets created in so many different ways, it’s never safe to assume you’ve caught every instance of it manually. Use a crawling tool to check for duplicate content site-wide and a tool like Copyscape to make sure none of your content is too similar to the content found on another indexed website. The latter can happen due to manufacturer descriptions being auto-populated on ecommerce product pages.Link attributes
Roughly 15 years ago Google introduced the “nofollow” link attribute in an effort to fight spam. This attribute is still useful and in common use even today.
In September 2019, though, Google added two additional related link attributes: rel=”sponsored” and rel=”ugc” to better address the handling of different types of links. The following is Google’s explanation as to how and when to use each attribute:
rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.
rel=”ugc”: UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum posts.
rel=”nofollow”: Use this attribute for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.4X Organic Traffic GrowthTerakeet Increased Organic Traffic by 4X within One Year for an Identity Theft Protection Brand.Structured data
Rich snippets help your website stand out by giving Google additional information to display in the SERPs. There are many different types of markup, so choose the rich snippets that are a) most helpful for your audience and b) in step with (or beating) what your competitors use. Structured data is an important part of keyword research too: if the top results for your keyword targets use a certain type of markup, you should use it too.Mobile-friendliness
The final technical component to include in your SEO checklist is a mobile-friendly test. Google thinks mobile-first and so should you. Mobile-first indexing means all the content you want indexed in search should be included on the mobile version of your site. (That means if you have content on the desktop version of your site that doesn’t appear on mobile, it won’t get indexed for desktop or mobile search results). And of course, site-wide mobile friendliness is essential too. Double-check that your site is responsive and easy to use on a mobile device.KEYWORD RESEARCH CHECKLISTTopics
Next on our SEO checklist: topics. The first step of keyword research is to create a list of seed keywords for the website, comprised of your relevant topic and query ideas. Your final list will only be as good as your seed list, so source your ideas as comprehensively as you can. Tools like Google’s Keyword Planner, SEMrush and Ahrefs are a great place to begin.Primary keywords
Primary keywords are the main keywords that you want your content to rank for, or your highest-opportunity keywords. These are often keywords with high Google search volumes, as well as those that most closely align with your products/services and your audience’s pain points. Your primary keywords should also include those keywords that would be most profitable for you.Long-tail keywords
Highly specific keywords that have low search volume and competition are called long-tail keywords. In other words, each query is only searched a few times per month because they are either very specific keywords, or because people phrase their searches many different ways. High-quality content that targets long-tail keywords gives your site a sustainable SEO boost that builds incrementally with every piece of content you produce.
According to a study by Ahrefs, high volume keywords such as “shoes” and “laptop” comprise merely 0.16% of all keywords being searched. An eye-popping 99.84% of all keyword variations that people are actually searching on are long-tail keywords. To focus your SEO initiatives on only the highest search volume keywords would mean you’d be leaving a tremendous amount of opportunity on the table.Determine search intent
Don’t rely on query volume alone to perform your keyword research! You may think you’ve found the perfect high-opportunity keyword based on the numbers. But if your site doesn’t match the keyword’s search intent, you most likely won’t rank for it.
Even if you somehow did wind up ranking, your page wouldn’t match the intent of the searchers, leading to a poor experience and increasing your bounce rate.
If you’re doing ecommerce SEO and the top-ranking sites for a given target keyword are all informational blog posts, then a category page won’t match the search intent. Check the search engine results page (SERP) for all your target keywords and make sure the page one results meet a similar need as your target page.Map keywords to buyer’s journey
Make sure your SEO program is covering the entire purchase funnel, including ToFu, MoFu and BoFu. You can divide your audience into the Awareness, Consideration and Decision phases of the conversion funnel. Needs change as your audience moves down the funnel, which means what they’re searching for will change too. Map your keywords to each phase. Search queries related to broad interests, pain points and questions belong with the Awareness phase. And the keywords will get more brand and product specific as you approach the bottom of the funnel.Competitor keyword gap analysis
What keywords are your competitors ranking for that your site isn’t? Perform a competitive keyword gap analysis to find these keywords and build them into your strategy. Your gap analysis can also help you spot opportunities where you can rank for valuable keywords that your competitors aren’t targeting.Search trends
In addition to using monthly search volume metrics, look into how searches for your target keywords change over time using a tool like Google Trends.
You should also understand how your keyword research tool displays its data. Does the tool take a year’s worth of data and average it out month to month? Or are they showing you data for the past 30 days? The latter can have a major impact on the keywords you select. Seasonality plays a major role in search trends. So it’s important that you view the trends data with this in mind. For example, the search volume for “pool floats,” for example, won’t be as high in the winter as it is in the summer.ON-SITE SEO CHECKLISTKeyword-to-page mapping
Make sure that each page in your website is mapped to a single target keyword. The more focused a page can be, the greater the likelihood of it ranking in the search engine results. Google’s algorithm is attempting to identify the most relevant and most authoritative destinations for any search. If your page is unfocused or tries to cover ground too broadly, it makes it more difficult for Google to figure out what the page is about as well as why it would be the best result for a given search.URLs
Use SEO-friendly URLs that are clean, simple and easy to follow. Keep them as short and page-descriptive as possible, making sure the structure follows a logical path. Try to set the target keyword as far to the left in the URL as possible.
*Good: www.example.com/category/product
*Bad: www.example.com/product.aspx?ID=58493&IT=5f7d3d
*Bad: www.example.com/category/sub-category/sub-category/sub-category/prod1303980Title
Optimize your title tags, putting your priority keywords first. Title tags are a major ranking factor. And keyword optimization is essential. But write for clicks too. When your site appears in the SERPs, the title tag is the first information the user sees about the ranking page.Meta description
A page’s meta description also introduces the page in the SERPs. Even more than the title tag, the meta description should be written for clicks. Describe what the page offers and provide a call to action paired with an incentive like free shipping. Treat your meta description like an advertisement, making it as compelling as possible. Although meta tags are not a direct ranking factor, compelling descripti
https://diarynote.indered.space
Organization is key if you manage an enterprise SEO program for a large brand. You’ll juggle numerous projects at once, including technical SEO, on-page SEO, content strategy, keyword research, link building and so much more. If you don’t want to get buried in tasks and miss important deliverables, you’ll need to get your ducks in a row with at least a basic SEO checklist.
Checklists give you clear, consistent guidelines that are immediately transferable to all stakeholders and collaborators. They also enable better cross-departmental collaboration, ensuring that all teams are aligned.
Use this step-by-step advanced SEO checklist to manage the most complex search engine optimization projects and increase website traffic to the max.
Free Download: SEO Checklist Want to rank higher in search results? Get access to our free, checklist on search engine optimization. Get the free checklist. This SEO checklist is designed to help you execute a comprehensive SEO audit on any site. Learn what’s working, what’s not, and action steps to work on.
Local SEO Checklist: The critical factors of local SEO are local SEO backlinks, localized content, consistent NAP, presence on Google My Business, Google Maps star rating for your business, and social media presence. To deal with the local SEO, you can get the top local SEO tools and management tools for your business. Search-location of the. SEO Checklist Tips Take this as an example: when a user goes to the search box and types in the words “Apple Pie” then Google, Yahoo, MSN, or whatever search engine the person is using, is going to give them a list of every page on the Internet that uses the words “Apple Pie”.
Want a simpler version? Download our free, basic on-page SEO checklist pdf.Free Website Health ChecklistDownload our free and simple website health checklist to keep your site in shape.SEO SOFTWARE CHECKLIST
Software should be a key component of your SEO strategy because it amplifies efficiencies.Google Analytics
No matter what reporting tools and dashboards you use, everything starts with Google Analytics. Install this as early as possible on your site so you have plenty of historical data. Tun some quick real-time traffic tests to double-check for errors. Configure multiple profiles to enable your team to run faster analysis of various views of the data. For example, you may configure profiles to monitor traffic by source, geography or URL.
Be sure to install GA for any microsites and subdomains you launch as well.Google Search Console
Search Console is like the peanut butter to Google Analytics’ jelly. It tracks the keywords that bring people to your site and checks for errors like 404s or duplicate/missing metadata. Whereas Google Analytics measures what users do on your site, such as bounce rate, Google Search Console measures what happens before they enter, like impressions and clicks. Connect the tool to Google Analytics and submit your sitemap within Search Console. If you want another perspective, you can also check out Bing Webmaster Tools.Google Tag Manager
Google Tag Manager is a quick and easy way to manage all Google and third-party tags in one place. And Google Tag Manager enables you to work more efficiently and seamlessly with your IT team. Use it for campaign and event tracking, testing, QA, troubleshooting and integration between your paid and organic campaigns.SEO tools
Search engine optimization tools are an important component of any effective SEO checklist. You’ll use them for keyword research, competitive analysis, site crawls and more. Look for a full-suite option like Moz, Ahrefs, Majestic or SEMrush. We listed several more here to help with video SEO and to find long tail keywords.SEO Plugins
Whether you’re using WordPress, Drupal or Magento, seek out trustworthy SEO plugins that can bring a lot of efficiency to your on-page SEO strategy. I personally love the Yoast SEO plugin, which comes as a free tool with a premium upgrade. Yoast lets you customize metadata, it scores your SEO and readability and offers internal linking suggestions. What’s more, it even makes it super easy to manage redirects. If you’re on Magento, check out the plugins described in this Magento SEO guide.
What if you have a custom CMS, like many of our clients? Just make sure to build in customization so your team can address those critical items on their website SEO checklist with minimal friction.1.5 MillionWe Delivered 1.5 Million Monthly Organic Visitors Within 15 Months.30.2%We Increased YOY Organic Monthly Revenue by 30.2% Within 5 Weeks.TECHNICAL SEO CHECKLISTXML sitemap
An XML sitemap is a list of URLs directing the search engines to what they should crawl on your website. If your content is indexable, Google will eventually find it and build a sitemap of its own. But this takes time and gives you no control over what content gets crawled and when. Don’t wait for Google to build the sitemap. Instead, submit your own via Search Console as part of your SEO checklist.
Keep it thoughtfully organized and free from outdated URLs and broken pages.Domains
It’s common for websites to have one domain, www.example.com, and several subdomains, like blog.example.com or support.example.com. As an SEO best practice, I generally think subfolders are better than subdomains. However, there are situations that call for subdomains.
For example, you may have a robust careers section that functions like a microsite. A subdomain can help Google distinguish the topical relevance between your core business content and career-related content.Website architecture
Next up on our SEO checklist: website architecture. Good site architecture provides a logical structure that Google can efficiently crawl and prioritize. Poor site architecture creates a mess for Google to work through, pulling crawl bandwidth and diluting authority across low-priority pages. Keep your site architecture as flat and user-friendly as possible. Aim to keep most content three clicks deep, and use internal links to support your structure.URL canonicalization
Common user-friendly website options like faceted navigation, pagination, product variants, in-site search and more can unintentionally create duplicate versions of a parent page.
And the duplication doesn’t stop there. If you manage an older domain, there may be multiple versions of your site in Google’s index, including:
*www.example.com
*www.example.com/
*https://example.com
*https://example.com/
*http://example.com
*http://example.com/
*and so on…
Have a separate mobile subdomain, such as m.example.com? What about multiple language versions for your site, like en.example.com and sp.example.com?
It’s critical that your web pages have only one distinct URL to consolidate SEO equity. Canonical tags tell search engines exactly which version of your site they should index, so they’re critical to get right. Improper implementation can devour your crawl budget and destroy your ability to rank effectively.Redirects
In addition to pointing visitors to the preferred version of your website, 301 redirects are also necessary when you move content. For instance, an SEO company like Terakeet may recommend a new URL structure that better articulates your website architecture. A 301 redirect tells search engines that a URL has been relocated to a new address. It also ensures that any link equity a page has inherited will be passed on to the new URL
However, it’s important to implement redirects on a 1:1 basis in line with Google’s recommendations.Robots.txt
Any time you don’t want a search engine to crawl a page or section of your site, blocking it in a Robots.txt file is one of your options. The Robots.txt file is especially helpful for blocking certain URL parameters like session ids or referral tags. That will keep the duplicate information created by dynamic URLs from being crawled.
It’s worth mentioning that the robots.txt directive is not intended to keep URLs out of the index. For that, you should use a robots meta tag.Site speed and page load time
All else being equal, Google prefers websites that load very quickly. Since page speed is a Google ranking factor, you better make sure your site is fast. Use a tool like Google’s PageSpeed Insights to check your page load time. Follow all recommendations to improve your page load times, like compressing files or images and removing unnecessary scripts.Seo Checklist For Beginners
You should also use Google’s mobile-friendly test tool to make sure your website runs efficiently on mobile devices.404 pages
When you delete a page, redirects aren’t necessary 100% of the time. In fact, it’s better to use a 410 code (page gone) than a 404 code (not found). The reason? When Google encounters a 404 error, it will continue to crawl the URL in hopes the content might one day return. On the other hand, a 410 code tells the search engine the URL no longer exists, so don’t come back.
It’s also a best practice to update any links on your site that point to deleted or redirected URLs.
Finally, mistyped URLs and other things that are out of your control also create 404 errors, so make sure your 404 page puts your brand’s best face forward in delivering the right user experience. Just take a look at this web hosting site’s 404 page – it’s actually an interactive Space Invaders game!Crawl errors
An SEO audit is a great way to uncover hidden errors that can derail your search performance. Run a full site crawl using a tool like DeepCrawl or Screaming Frog. Know your error codes and address critical crawl errors immediately. This is also a great time to make sure key pages aren’t excluded from Google using a noindex meta tag.Broken links
Use a crawling tool to check for broken links on the site. Your internal links are a way to keep both people and search engines moving smoothly from page to page, so correct any links that don’t facilitate that process.
Any links pointing to third-party websites that break over time should be addressed, as well. After all, you want to provide an exceptional user experience to your site visitors. In addition, Google may lose trust in your site if the number of broken links starts to increase.Broken images
Broken images are created when the image link within your code was mistyped, coded incorrectly or the image itself was moved or renamed. This creates a poor experience on the front end and reduces user trust. It also looks completely amateurish. Broken image links are easy to check for and fix. But make sure you also have a thorough QA process to ensure your images load properly on different devices and browsers.HTTPS
Secure websites are important for both users and search engines. Make sure your site is SSL secure and hosted using the HTTPS protocol. Resolve duplicates to the HTTPS version of the URL.Duplicate content
Because duplicate content gets created in so many different ways, it’s never safe to assume you’ve caught every instance of it manually. Use a crawling tool to check for duplicate content site-wide and a tool like Copyscape to make sure none of your content is too similar to the content found on another indexed website. The latter can happen due to manufacturer descriptions being auto-populated on ecommerce product pages.Link attributes
Roughly 15 years ago Google introduced the “nofollow” link attribute in an effort to fight spam. This attribute is still useful and in common use even today.
In September 2019, though, Google added two additional related link attributes: rel=”sponsored” and rel=”ugc” to better address the handling of different types of links. The following is Google’s explanation as to how and when to use each attribute:
rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.
rel=”ugc”: UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum posts.
rel=”nofollow”: Use this attribute for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.4X Organic Traffic GrowthTerakeet Increased Organic Traffic by 4X within One Year for an Identity Theft Protection Brand.Structured data
Rich snippets help your website stand out by giving Google additional information to display in the SERPs. There are many different types of markup, so choose the rich snippets that are a) most helpful for your audience and b) in step with (or beating) what your competitors use. Structured data is an important part of keyword research too: if the top results for your keyword targets use a certain type of markup, you should use it too.Mobile-friendliness
The final technical component to include in your SEO checklist is a mobile-friendly test. Google thinks mobile-first and so should you. Mobile-first indexing means all the content you want indexed in search should be included on the mobile version of your site. (That means if you have content on the desktop version of your site that doesn’t appear on mobile, it won’t get indexed for desktop or mobile search results). And of course, site-wide mobile friendliness is essential too. Double-check that your site is responsive and easy to use on a mobile device.KEYWORD RESEARCH CHECKLISTTopics
Next on our SEO checklist: topics. The first step of keyword research is to create a list of seed keywords for the website, comprised of your relevant topic and query ideas. Your final list will only be as good as your seed list, so source your ideas as comprehensively as you can. Tools like Google’s Keyword Planner, SEMrush and Ahrefs are a great place to begin.Primary keywords
Primary keywords are the main keywords that you want your content to rank for, or your highest-opportunity keywords. These are often keywords with high Google search volumes, as well as those that most closely align with your products/services and your audience’s pain points. Your primary keywords should also include those keywords that would be most profitable for you.Long-tail keywords
Highly specific keywords that have low search volume and competition are called long-tail keywords. In other words, each query is only searched a few times per month because they are either very specific keywords, or because people phrase their searches many different ways. High-quality content that targets long-tail keywords gives your site a sustainable SEO boost that builds incrementally with every piece of content you produce.
According to a study by Ahrefs, high volume keywords such as “shoes” and “laptop” comprise merely 0.16% of all keywords being searched. An eye-popping 99.84% of all keyword variations that people are actually searching on are long-tail keywords. To focus your SEO initiatives on only the highest search volume keywords would mean you’d be leaving a tremendous amount of opportunity on the table.Determine search intent
Don’t rely on query volume alone to perform your keyword research! You may think you’ve found the perfect high-opportunity keyword based on the numbers. But if your site doesn’t match the keyword’s search intent, you most likely won’t rank for it.
Even if you somehow did wind up ranking, your page wouldn’t match the intent of the searchers, leading to a poor experience and increasing your bounce rate.
If you’re doing ecommerce SEO and the top-ranking sites for a given target keyword are all informational blog posts, then a category page won’t match the search intent. Check the search engine results page (SERP) for all your target keywords and make sure the page one results meet a similar need as your target page.Map keywords to buyer’s journey
Make sure your SEO program is covering the entire purchase funnel, including ToFu, MoFu and BoFu. You can divide your audience into the Awareness, Consideration and Decision phases of the conversion funnel. Needs change as your audience moves down the funnel, which means what they’re searching for will change too. Map your keywords to each phase. Search queries related to broad interests, pain points and questions belong with the Awareness phase. And the keywords will get more brand and product specific as you approach the bottom of the funnel.Competitor keyword gap analysis
What keywords are your competitors ranking for that your site isn’t? Perform a competitive keyword gap analysis to find these keywords and build them into your strategy. Your gap analysis can also help you spot opportunities where you can rank for valuable keywords that your competitors aren’t targeting.Search trends
In addition to using monthly search volume metrics, look into how searches for your target keywords change over time using a tool like Google Trends.
You should also understand how your keyword research tool displays its data. Does the tool take a year’s worth of data and average it out month to month? Or are they showing you data for the past 30 days? The latter can have a major impact on the keywords you select. Seasonality plays a major role in search trends. So it’s important that you view the trends data with this in mind. For example, the search volume for “pool floats,” for example, won’t be as high in the winter as it is in the summer.ON-SITE SEO CHECKLISTKeyword-to-page mapping
Make sure that each page in your website is mapped to a single target keyword. The more focused a page can be, the greater the likelihood of it ranking in the search engine results. Google’s algorithm is attempting to identify the most relevant and most authoritative destinations for any search. If your page is unfocused or tries to cover ground too broadly, it makes it more difficult for Google to figure out what the page is about as well as why it would be the best result for a given search.URLs
Use SEO-friendly URLs that are clean, simple and easy to follow. Keep them as short and page-descriptive as possible, making sure the structure follows a logical path. Try to set the target keyword as far to the left in the URL as possible.
*Good: www.example.com/category/product
*Bad: www.example.com/product.aspx?ID=58493&IT=5f7d3d
*Bad: www.example.com/category/sub-category/sub-category/sub-category/prod1303980Title
Optimize your title tags, putting your priority keywords first. Title tags are a major ranking factor. And keyword optimization is essential. But write for clicks too. When your site appears in the SERPs, the title tag is the first information the user sees about the ranking page.Meta description
A page’s meta description also introduces the page in the SERPs. Even more than the title tag, the meta description should be written for clicks. Describe what the page offers and provide a call to action paired with an incentive like free shipping. Treat your meta description like an advertisement, making it as compelling as possible. Although meta tags are not a direct ranking factor, compelling descripti
https://diarynote.indered.space
コメント